Weoriginally made this promo for Future Shorts but, when they decided not to go with the comedic excitement angle and opt instead for boring talking heads, we edited it down for our own purposes.
Special thanks to Zoran Kovacevic as Dr. Sinister, Rory Wilmer as my screen buddy, our DoP, Trevor McDonald and those builders who let us use their elevator Written & directedby Aidan Hughes (shot on location at the PragueTV Tower, Zizkov, Prague).
The BRUTE! font, called Brutesk, is a minimal typeface that powerfully emboldens banner headlines and retro signage. http://fontstruct.fontshop.com/fontstructors/falik/public
After a collaborative chin-wag, we design and install a number of 2D/3D ‘floating’ decals. We are using the basic ‘drop shadow’ technique but in real-time. By cutting round and removing the head /body from the card, we are left with a template stencil to lay down the ‘shadow’ in grey spray paint. Once dry, we then lay the head/body down over it, ensuring the shadow matches the lghting on the picture which should not cover the shadow entirely (see pic). They do look freaky, especially when placed in areas with limited spatial range.